01 · MARKETING
The agency website
Beautiful at launch, dated soon after — every change is a ticket, every addition a project.
Software for the packaging trade
Website, shop and customer portal — in one place.
Zentrala is the platform for packaging distributors and manufacturers: your public site, your standard range, your repeat business — one system, one login, one set of data. With 3D packaging technology built in.
Servers in GermanyGDPR compliantDedicated instanceMultilingual
§ 01 · WHERE MOST COMPANIES ARE
Three worlds, three building sites.
This is what day-to-day digital work in the packaging trade usually looks like — three systems that do not talk to each other, and an inside sales team holding it all together.
02 · NEW CUSTOMERS
The off-the-shelf shop
It understands neither pack sizes nor volume pricing — let alone your regular customers and their agreed terms.
03 · REPEAT BUSINESS
Orders by email
80–90 % of revenue arrives as email, phone calls and faxes at the inside sales desk — keyed in by hand, error-prone, invisible.
§ 02 · THE ANSWER
One platform, three stages.
You set the pace: each stage starts on its own and pays off on its own — your existing website can stay where it is.
I
Marketing website
Your public site from the page builder: maintained by your own team, built for search engines, multilingual — translations AI-assisted and edited.
More about the website →II
Online shop
Your standard range with pack sizes and volume pricing — catalogue imported from your ERP.
More about the shop →III
Customer portal
Your repeat business in self-service: agreed terms, reordering, stock and call-offs — orders arrive ready to process.
More about the portal →Combine them on one domain, on subdomains — or run the portal as a closed area alongside your existing website.
§ 03 · THE BIGGEST LEVER
Your repeat business, in self-service.
What separates a shop from a customer portal is not the login — it is the trading relationship behind it. In the portal every customer sees their own prices, their own articles under their own part numbers, their own stock and call-offs. And your inside sales team receives orders nobody has to retype.
80–90 %
of revenue in the packaging trade comes from regular customers
0
retyping: portal orders arrive ready to process
- Customer-specific prices and volume breaks
- Reorder in a single click
- See stock, call off partial quantities
- Every order in one place — including the ones placed by phone
- Team accounts with approval above a set order value
§ 04 · 3D TECHNOLOGY
Packaging you can actually experience.
Our own 3D engine renders boxes photorealistically in the browser: look at them, fold them, inspect the inside — with engineering figures such as stacking strength and maximum fill weight. As a product view in the shop, as an automatically generated product photo, and as a configurator for custom sizes that outputs a production-ready dieline.
§ 05 · INTEGRATION
It speaks to your ERP.
STAGE 1
Excel / CSV
Articles, prices, customers and orders as structured files — shaped around your ERP and proven in day-to-day operation.
STAGE 2
Scheduled sync
Regular data exchange without anyone lifting a finger — prices and stock stay current.
STAGE 3
Direct integration
An interface to Microsoft Dynamics 365 Business Central, or a documented platform API for your IT team — orders in real time.
Planning certainty: the platform keeps your customers' access stable — even when the ERP underneath is replaced.
§ 06 · IN PRODUCTION
Packaging distributors selling on Zentrala.
Wilhelm Hummel GmbH & Co. KG
Packaging distributor · family business since 1923 · shop.hummel-papier.com
A shop with more than 1,000 articles — catalogue, customers and orders run through the data exchange with their ERP.
Wolanski GmbH
Lettershop & fulfilment · Bonn/Berlin · verpackungen.wolanski.de
The packaging division sells entirely through Zentrala — the shop doubles as the division's public site.
Three steps to your own platform.
1 · ConversationWe look at your range, your order channels and your ERP — and recommend the stage to start with.
2 · ConceptYou receive a written concept with structure, sequence and stated assumptions — then a quote.
3 · Live in weeksEach stage goes live on its own and pays off on its own — the website in weeks, not months.